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Arnold NY Senior Copywriter | August 2021 - Present
Consumer-facing digital and print assets for Dupixent, an injectable drug treating a range of chronic conditions including asthma, eczema, prurigo nodularis and eosinophilic esophagitis. Launch and ongoing digital and print work for Nexviazyme, an enzyme replacement therapy for late-onset Pompe disease, a rare disease that gradually reduces muscle function throughout the body. Both accounts include regular consults with Arnold ‘s medical director and review sessions with clients’ legal and regulatory teams.
Freelance Writer | 2019 - 2021
Projects included creating the brand voice for a B2B site, a new business pitch for a suite of credit cards, COVID-19 awareness videos, and a patient reengagement campaign for Mount Sinai Hospital.
Saatchi & Saatchi ACD Copywriter | January 2014 - October 2018
Concept development through final branded content for the complete line of infant nutrition products from Enfamil. Digital platforms including web, social media, CRM and preroll/online video.
Worked on two product launches, from initial product strategy and concept development to final copy, for Enfamil Enspire and Enfamil NeuroPro including message testing for campaign optimization.
Supervised a junior team and an ongoing rotation of interns
Ogilvy Freelance Copywriter | January 2013 - May 2013
Researched and wrote SEO-driven B2B case studies for DuPont site refresh.
Saatchi & Saatchi Freelance Copywriter | October 2011 - December 2012
Developed an CRM program for Enfamil. Created elaborate product sampling DM.
Cosgrove Associates Freelance Copywriter | January 2011 - September 2011
Acquisition DM for Chase credit cards. Campaign for WageWorks’ employee benefit products.
Digitas Freelance Copywriter | May 2009 - December 2010
Digital and CRM for American Express OPEN card products. Projects for Digitas Health included CRM for Rebif, an MS treatment.
DraftFCB Copy Supervisor | November 2006 - February 2009
Acquisition DM and CRM for health insurance products by United HealthCare and AARP.
Margeotes Fertitta & Partners Freelance Copywriter | April 2005 - November 2006 Lead writer responsible for all direct marketing initiatives for SunCom Wireless.
G2 Senior Copywriter | November 2001 - March 2005
Direct marketing for BellSouth B2B products targeting large and small business.
Education | BFA, School of Visual Arts. New York, NY.